Gucci, the undisputed giant of global fashion, is once again pulling to the front of the fashion scene by unveiling the curtain on its latest collection, Gucci “Ancora” by Sabato De Sarno. Let the world stop in awe as this extraordinary event will take place in the heart of New York City. New Gucci boutique on Wooster Street is a new place where the magical atmosphere of fashion will meet a new chapter of creativity that the fashion world will experience.
The Italian fashion house reflecting the essence of refined style and unmistakable elegance is proud to announce the debut of Gucci Ancora with the arrival of the creative director Sabato De Sarno. In New York, where fashion pulsates with endless energy, Gucci has decided to have a unique celebration. The event will begin in the renovated store at 63 Wooster Street in SoHo, right in the middle of New York Fashion Week. Expect eagerly, as this launch promises to be a spectacular event that will not only enliven the streets of New York, but also redefine trends in the fashion world.
Deep connection with the city
In the heart of New York City, the recently renovated Gucci boutique on Wooster Street is becoming a symbolic expression of our deep connection to the city that hosted Gucci for the first time in 1953. Jean-François Palus, president and CEO of the brand, stresses that the choice of location for this store reinforces Gucci’s connection to the pulsating life of the SoHo neighborhood. It’s an area known for its artistic expression, and the new boutique now highlights not only the timeless values of Italian beauty and craftsmanship, but also pays tribute to creativity and inspiration.
Palus also referred to the recent renovation of another Gucci store at the Via Montenapoleone in Milan, as a place that pays homage to Italian craftsmanship, art and design. The Wooster Street boutique, meanwhile, aims to pay tribute to artists and designers by showcasing modern and contemporary artwork. It is at the newly opened Gucci boutique on Wooster Street, steeped in history and elegance, that the brand is presenting its latest collection “Ancora” – the fruit of a collaboration with the new creative director, Sabato de Sarno. The young artist with roots deeply rooted in the traditions and innovations of Italian fashion brings a fresh perspective and new inspirations to Gucci.
Inside the New York interior of the Gucci boutique on Wooster Street.
So how does the new Gucci boutique on Wooster Street, which will become the arena for the show of the latest “Ancora” collection by Sabato de Sarno, look? Spread over 10,000 square feet, the building fits into the context of the historic former pencil factory building. Preserving the original character with original tin ceiling, cast iron columns and exposed brick walls, The space went through an intensive renovation process that took just two months.
The interiors of the boutique have been decorated with a selection of iconic Italian designs such as. Cassina, B&B and Minotti. At the entrance from Wooster Street, there is a platform in the “Rosso Ancora” color scheme, referring to the style of creative director Sabato de Sarno. In the fitting rooms, behind a lacquered wall, customers are greeted by a number of lounge areas, furnished with Italian furniture in lime green, set on a huge carpet. Modern additions such as cement and glass coffers, metal brush shelves, an LED screen, and nine-foot-tall glass shoe shelves add elegance and functionality to the space.
In tribute to the arts
The arrangement of products inside the boutique is clear and convenient for customers, who can find the women’s collection on the right and the men’s collection on the left. What’s more, the store features products that can only be found here, including ready-to-wear, handbags and shoes, marked with delicate lime green details. The Gucci boutique on Wooster Street is also one of the brand’s three stores that showcase art, along with locations in London and Milan, featuring works by both American and international artists. It features works by artists such as Larry Bell, Taezoo Park and Lucio Fontana, which explore various aspects of contemporary art.
Lena Skrzypczak
Luxury News Editor
Source: wwd.com
The company: Gucci
