The upcoming Olympic and Paralympic Games in Paris is an event the whole world is living with. Soon the eyes of the whole world will be focused on the sporting events in France. Therefore, every detail is important. Many well-known and luxury brands, including LV, have been invited to cooperate in the preparation of the Games. Let’s take a look at what they look like Preparing for the Paris 2024 Games by Louis Vuitton?
Preparing for the Paris 2024 Games by Louis Vuitton
The preparations for the Paris 2024 Games show how luxury brands such as Louis Vuitton can bring their unparalleled creativity and commitment to sustainability to global sporting events. Through these activities, LVMH not only supports athletes, but also promotes French craftsmanship and sustainable practices, co-creating unforgettable moments that will be remembered for years to come.
Innovative outfits for volunteers
In preparation for the Paris 2024 Olympic and Paralympic Games, luxury brands are playing a key role in creating unique and elegant elements for the ceremony. Louis Vuitton, part of the LVMH Group, has unveiled outfits for the volunteers who will present the medals to the winners. Inspired by 1920s silhouettes, they pay homage to the heritage of Paris. Preparing for the Paris 2024 Games according to Louis Vuitton is a modern homage to tradition.
Eco-friendly and stylish solutions
The outfits the volunteers will wear consist of polo shirts, loose pants and traditional gavroche caps. Made from recycled materials, these garments exemplify the creative circularity that LVMH promotes. Louis Vuitton is also environmentally responsible. The T-shirts and caps were sewn from knitted fabric created from textile waste recycled by French startup Weturn. This underscores the company’s commitment to sustainability.
Production “Made in France”
Most of the outfits come from France. The polo shirts are made by the family-owned Duval company in the Vosges region. The pants were sewn at La Fabrique NOMADE, a nonprofit organization that supports the professional integration of refugee artisans. These initiatives show how LVMH combines traditional craftsmanship with modern, sustainable practices.
Unique medal trays from Louis Vuitton
Louis Vuitton, known for its heritage in creating luxury trunks, has designed and made special trays for medals. These will be used during the award ceremonies.
These trays were made in the Beaulieu-sur-Layon workshop. They are covered with vintage Damier linen and lined with matte black leather. This is reminiscent of the interiors of Louis Vuitton torch and medal chests. Preparations for the Paris 2024 Games according to. Louis Vuitton are held with attention to every detail.
Craftsmanship at the highest level
Capable of holding from two to six medals, these trays are not only practical but also aesthetically refined, reflecting French savoir-faire. They are a symbol of the excellence of craftsmanship that Louis Vuitton brings to the Paris 2024 Games, adding elegance and prestige to these special moments for athletes.
Antoine Arnault, responsible for image and environment at LVMH, stressed that the group’s contribution to the Paris 2024 Games is not only a matter of support, but also a demonstration of its commitment to sustainability and creativity. “These costumes and medal trays embody our ambition to be the Craftsman of All Victories, contributing to exceptional moments of celebration with the utmost creativity and care for the environment,” – Arnault said.
Luxury News Editor
Joanna Baran
Source: lvmh.com
The company: Louis Vuitton
