Patek Philippe, the renowned Geneva watch manufactory, has unveiled for the first time in 25 years an all-new collection of timepieces – *Cubitus. The sporty, square-shaped line of watches has been generating a lot of interest right from the start. It draws inspiration from the iconic Nautilus,. Patek Philippe Cubitus, however, offers a fresh approach to luxurious, sporty elegance. The introduction of a new model by the Swiss company is a rare event. After all, years of work on timepiece excellence is an investment in luxury and uniqueness.
Patek Philippe Cubitus – first new collection in 25 years
The last launch of an all-new Patek Philippe model was a quarter century ago. Since then, the brand, now managed by Thierry Stern, has focused on improving existing models and continuing tradition and excellence. Watch Cubitus is the result of a design team that has created something completely different from previous proposals. The innovation of the square envelope and the new complications of the mechanism prove that while tradition is the basis, the brand is not afraid of bold moves.
The uniqueness of the Patek Philippe Cubitus collection
The Cubitus stands out for its bold approach to design and function. Inspired by the style of the Nautilus, the model offers a square envelope, which is new to the brand’s portfolio. The envelope, with satin and polished elements, provides an exclusive, sporty feel.
The collection includes three models. Each presents a unique combination of design, colors and materials. This creates a wide palette for collectors and fans of luxury watches.
Flagship model and technological innovations
At the heart of the collection is the Cubitus Instantaneous Grand Date, Day and Moon Phases (Ref. 5822P-001), a model featuring a new mechanism with complications: large date, day of the week and moon phases. The caliber 240 PS CI J LU, with a 22-carat micro-rotor, offers a 48-hour walk reserve. The mechanism precisely switches the day at midnight, made possible by the brand’s patented technology. High-quality precision is a Patek Philippe standard. This is confirmed by the Gyromax balance and Spiromax hairspring. The whole thing is encased in a platinum envelope with a baguette-cut diamond. Could there be anything more luxurious?
Marketing strategy – luxury discretion
Patek Philippe has been following the path of discreet luxury for years. The brand avoids traditional forms of advertising and does not employ ambassadors. It focuses on the excellence and uniqueness of its products. This is a conscious strategy. Its goal is to maintain exclusivity and inaccessibility. Instead of high-profile campaigns, Patek Philippe focuses on creating watches of the highest quality that win the appreciation of collectors around the world. The brand’s success is based on subtle elegance, excellence in craftsmanship and family values. This sets it apart from the competition.
Luxury News Editor
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Source: patek.com
Patek Philippe Company
