Versace once again proves that it is one of the most important brands in the fashion world, which not only sets trends, but also nurtures its legend. This time on everyone’s tongues was the great return of biggie Versace glasses – of the iconic model that became an icon of the 1990s. The brand has just unveiled its latest advertising campaign, whose faces have become Sabrina Carpenter and NBA basketball player Alexandre Sarr. As a result, the contemporary edition of these iconic sunglasses is once again attracting the attention of fashion lovers and pop culture fans alike.
Sabrina Carpenter – Versace’s new muse
Sabrina Carpenter, known for her hit show “Espresso” and her brilliant music and acting career, has joined the prestigious Versace family. As Donatella herself notes, however, Sabrina’s choice is no accident. For years, the brand has loved to work with artists who have a touch of rebellion and extravagance. Carpenter fits this profile perfectly, joining the ranks of icons such as Lady Gaga or Christina Aguilera.
“I am thrilled that Sabrina and Alexandre are joining our Versace family with their fabulous Biggie glasses,” Donatella Versace emphasizes. ” Biggie community are rebels, groundbreakers and champions of the true spiritVersace “.
The return of Biggie Versace glasses and a return to the roots of hip-hop
The “Biggie” campaign is more than an advertisement. It is a kind of tribute to one of music’s greatest legends, Notorious B.I.G., who has forever entered the pop culture canon. The iconic sunglasses got their name from the rapper, who wore them in the 1994 music video for “One More Chance.” It was this moment that went down in history as the a new chapter in fashion and a symbol of a bold new approach.
Gianni Versace, the visionary and founder of the brand, was one of the first designers to openly appreciate hip-hop culture and invite its representatives into the world of luxury smart fashion. In the 1990s, many designers avoided identifying with this dynamic and authentic genre of music. Versace, however, dared to tear down the barriers. In 1995 Tupac Shakur appeared on the brand’s catwalk, and Notorious B.I.G. forever linked his name to the distinctive Medusa sunglasses, bringing them into the pop culture pantheon.
Visual simplicity with the power of a message
The return of Biggie Versace eyewear is more than just a product – it is a symbol of the merging of generations. Photos for Versace campaign, taken by an acclaimed photographer Rosie Marks, capture this unique blend of history and modernity. The minimalist frames, featuring Sabrina Carpenter and Alexandre Sarr, focus on simplicity and clarity. In addition, the smooth backgrounds and lack of excess detail allow the “Biggie” glasses and their distinctive gold Medusa ornaments to take center stage. This artistic endeavor is a nod to authenticity, both in fashion and in the narrative the brand has been creating for decades.
