Patek Philippe opened a new boutique in the heart of American luxury on June 3. A prestigious brand, a prestigious place, a stunning space. The boutiques of this Swiss brand are still a rarity on the map, with watches available only to a select few. New Patek Philippe boutique in San Francisco is a place that will redefine the map of true luxury.
New Patek Philippe boutique in San Francisco. A historic moment for the brand in the US
June 3, 2025 Patek Philippe – the legendary Swiss watchmaking manufactory – has officially opened its new boutique in San Francisco.
Located at the prestigious 259 Post Street, in the heart of the exclusive Union Square neighborhood. In addition, the store becomes the brand’s largest location in the United States, and its third monobrand outpost after boutiques in Beverly Hills and Miami.
Grand opening ceremony and three new models
An elegant reception was held to celebrate the inauguration. Therefore, it attracted collectors, business partners and lovers of haute horlogerie. During the event, three new watch models were presented, created especially for the occasion. Therefore, they fully reflect the spirit of the brand. They combine watchmaking craftsmanship with timeless aesthetics.
- Ref. 6119P Calatrava – a classic in a new edition: platinum envelope, rose gold iridescent dial and manual tension.
- Ref. 5328G – 8-day walk reserve, white gold, navy blue textured dial and technical elegance in its purest form.
- Ref. 7340/1R-001 Calatrava Perpetual Calendar – ultra-thin automatic movement, rose gold envelope and subtle dial with “shantung” finish.
Luxury available only to a few
Patek Philippe has always been a brand for a select few. The availability of models is limited, and the relationship with the customer – built over years. The new boutique not only allows you to view and purchase the collection, but also offers personalized advice, service and a space to talk about high-end watches.
It’s a place where luxury is not a statement – but an experience.
Family values and prestigious cooperation
The new Patek Philippe boutique is operated by Kerns Fine Jewelry, an authorized representative of the brand since 1990. As Eric and David Mendell, owners of Kerns, emphasize:
“As a family business, we share the same values, ethics and dedication as the Stern family, the owners of Patek Philippe. It is an honor to be able to represent the brand in San Francisco.”
This partnership is based on trust, passion and a shared philosophy – luxury doesn’t have to shout to be noticed.
Union Square – a non-accidental choice
San Francisco has been one of the most important luxury goods markets in the US for years. Union Square is the place where global brands, collectors and sophisticated lifestyle enthusiasts meet. Patek Philippe’s presence in this location not only strengthens the brand’s image, but also sets a new tone for the entire high-end segment in the region.
A new chapter in the history of watchmaking
The opening of a Patek Philippe boutique in San Francisco is not just another outlet – it is a new chapter in the brand’s history and a clear signal that tradition, precision and exclusivity are more important today than ever.
For collectors and lovers of the brand is also a unique opportunity to experience Patek Philippe up close – in a place that combines the intimacy of a private presentation with the elegance of a showroom. That’s why it’s a unique place from every angle.
Practical information
Patek Philippe Boutique San Francisco – Union Square
259 Post Street
San Francisco, CA 94108
United States
