Balenciaga, one of the most controversial yet influential brands of recent years, has just unveiled its campaign for the Fall-Winter 2025/2026 season in collaboration with Automobili Lamborghini. It is not just a clash of two worlds – fashion and automotive – but a coherent, futuristic narrative that redefines the concept of luxury in an age of acceleration and digital overload. Balenciaga’s campaign in collaboration with Lamborghini is the essence of modern, urban luxury.
Balenciaga campaign in collaboration with Lamborghini “from behind the scenes”
Balenciaga has unveiled its campaign for the Fall-Winter 2025/2026 season in collaboration with the Lamborghini brand. The project was developed as a cohesive visual and aesthetic narrative. The Balenciaga winter 2025/2026 campaign is centered around the theme of speed. Both in the literal and symbolic sense. Photographer Stef Mitchell, stylist Ally Macrae and makeup artist Inge Grognard are responsible for the production. The campaign features models Liz Schweikl, Abdou Diop, Agel Akol and Mihai Bran.

Instead of a traditional fashion show, Balenciaga has opted for a campaign that uses film and digital means. The images show silhouettes set in the aesthetics of technology, industry and automotive. At the center are designs inspired by aerodynamics, body forms and industrial materials. Balenciaga, in collaboration with Lamborghini, has created an extremely interesting material.
Designs and aesthetics – Balenciaga 2025/2026 campaign
The collection includes oversize jackets reminiscent of safety systems in cars, layered coats with segmented construction. Meanwhile, shiny fabrics bring to mind car paint. The whole builds a vision of fashion as a system dependent on the tension between movement and stillness, technology and craftsmanship.
Special attention is paid to accessories. Handbags with handles inspired by steering wheels, fasteners modeled after gearbox mechanisms attract attention. While glasses shaped like aerodynamic sun visors look very futuristic. Models are presented as part of the environment. Light, surfaces, digital backgrounds and reflections create a coherent visual environment. Therefore, here the human and the technical object coexist.
Balenciaga’s structural changes and new management
The launch of this campaign coincided with important changes in Balenciaga’s creative and operational leadership. As part of a broad restructuring of the Kering Group, of which the brand is a part, two key appointments were made.
Gianfranco Gianangeli, former CEO of Maison Margiela and commercial director of Saint Laurent, has taken over as CEO of Balenciaga, effective January 2, 2025. He is tasked with strengthening business stability and further strategic development of the brand. A significant change after a period of declining sales and negative publicity.
In turn, Pierpaolo Piccioli took over as creative director on July 10, 2025. He was associated with Valentino for years. Known for his aesthetic sensibility and ability to work with the haute couture form, Piccioli is expected to bring a new vision to Balenciaga. Balenciaga will present its first collection under his leadership at Paris Fashion Week in October 2025.
Communication strategy and accompanying activities
The Balenciaga x Lamborghini campaign is also part of the brand’s new communications strategy. The launch of the collection is supported by immersive activities. Therefore, virtual showrooms with augmented reality, installations presenting digital test drives and flagship stores visually styled as Lamborghini vehicles will appear. The aim of these activities is to expand the customer’s contact with the brand into new channels of experience and interaction.

Importance of the campaign for the brand
The Balenciaga collection on display, although created before Piccioli officially took office, closes a certain Balenciaga aesthetic phase. This developed over the past few years under the leadership of Demny. The campaign reflects the brand’s interest in industrial themes, the scaling of forms and the tension between man and technology.
At the same time, communication activities and personnel changes indicate a desire to transform Balenciaga into a more sustainable brand. And this is both in terms of aesthetics and image strategy. The collaboration with Lamborghini represents a continuation of experimental activities. It is also preparing the ground for a new, more nuanced phase of development.