Delicate, colorful and delightful. Such are the new surprising photos from the session in which Emma Stone took part. Instead of screaming advertisements – calmness, maturity, warmth and such an unusual softness. And this is both in the beauty of the models and in the fabrics or sets for the campaign. Emma Stone in the Louis Vuitton session delights, and charms half ethereal, half extremely feminine.
Emma Stone in Louis Vuitton shoot: a campaign that speaks with silence
For the fall-winter 2025-2026 season, Louis Vuitton presents a campaign that surprises not with glamour, but with restraint. In the Louis Vuitton shoot, Emma Stone becomes the face of the fashion house’s new aesthetic – embedded not in the pace of the catwalks, but in the pause between one step and the next. It’s not a fashion manifesto, but a cinematic whisper.
The photographs by Ethan James Green are like stills from an unfinished story. Interiors reminiscent of antique apartments, upholstered furniture and extinguished light create an atmosphere of melancholy. Stone does not play a role – rather, she muses in it. Her presence has weight – not as a brand ambassador, but as a woman who dared to stop.
Emma Stone in Louis Vuitton shoot: a departure from previous strategies
Compared to Ghesquière’s previous campaigns – often operating on the verge of theatrical hyperbole – the current Louis Vuitton proposal represents a marked change in tone. Instead of futuristic settings and multi-story metaphors (like the memorable campaigns with industrial landscapes or surreal staging of a balloon flight), the new shoot with Emma Stone and Jung Ho-yeon turns the focus toward introspection. This is no longer a story about a journey through worlds. It’s a journey through one’s own emotions.
Also not coincidental is the background of this transformation. The show of the collection took place at Paris’ Gare du Nord. A place of constant movement and passing. The campaign cuts itself off from the hustle and bustle. It turns away from the crowd to look inward. The frames are calm. Almost lazy. They flow with their rhythm despite the flow of reality.
Changing the narrative: is Louis Vuitton redefining its message?
Emma Stone in the Louis Vuitton shoot not only represents a different aesthetic. She symbolizes a different way of communicating with the viewer. At the center is no longer aspirational consumption or spectacular transformations. The clothes, despite their craftsmanship – draped, layered, full of deep pigments and textures – are a tool of expression, not a costume. They do not seduce. Instead, they subtly resonate with the inner world of the characters.
Is this a harbinger of a longer turn toward more personal, emotional fashion? In a world saturated with images, Louis Vuitton seems to be saying:a true story needs no noise.
Emma Stone and Hoyeon: two languages of one silence
The choice of female protagonists of the campaign is also not accidental. Emma Stone is an Academy Award winner and an actress known for her subtle expression. Next to her in the campaign is Jung Ho-yeon. She is associated with precision and cool strength. Their meeting does not create a contrast, but a dialogue. Together they embody the idea of multidimensional femininity. This one doesn’t need embellishments, styling. It has no framework and no single definition.
Instead of a pointe – a pause
Louis Vuitton offers no ready answers. The latest campaign offers no clear-cut narratives. The actress in the shoot Louis Vuitton Is a symbol of the change in the approach to fashion. Moving the weight of the product into an experience. From an image into an atmosphere. From noise into meaningful silence.
