Apple, which is one of the leaders in technological innovation, is introducing a new set of artificial intelligence-based features called Apple Intelligence. It’s a suite of solutions that aims to improve the user experience by integrating AI into iOS, iPadOS and macOS. The introduction of these features is an important step in Apple’s strategy. The company has fallen behind Google and Microsoft. The distance to the competition is widening. Soon the apple symbol will not be enough to maintain a prestigious position in the market.
What is Apple Intelligence?
Apple Intelligence is a set of features designed to improve the Siri assistant, automate text and image processing, and better manage notifications. These features will only be available on the latest devices, including on iPhones from the 15 Pro model upwards and on devices with Apple M1 processors and above.
A smarter and more efficient Siri
One of the elements of Apple Intelligence is the expansion of Siri functionality. The new version of the voice assistant now has a better ability to understand the context and nuances of the user’s speech. It can also better respond to questions about troubleshooting Apple products and use the user’s personal data. It is expected to deliver more personalized responses.
New features in Apple apps
Apple Intelligence also brings significant improvements to other applications. The announced improvements concern basic functions in the communications and multimedia areas.
- Mail
- Introduction of functions smart responses that suggest answers based on analysis of email content.
- Ability to generate email summaries for quick review and evaluation of content.
- News
- AI analyzes the context of conversations and suggests responses, adjusting them to the content and tone of the conversation.
- Photos
- Advanced search tools to find specific photos or videos based on descriptions
- Automatically create videos from selected photos, with the addition of music and transition effects.
Developer version and first reviews
Apple Intelligence is currently available in beta only to registered developers. They pay an annual fee of $99. Initial reviews are mixed. Users praise Siri’s advanced capabilities and new features in apps.
However, they note that the system requires a lot of processing power and is only available on the latest devices. Lack of full compatibility and technical problems may delay the feature’s release in the European market, especially due to Digital Markets Act (DMA) restrictions.
The future of Apple Intelligence
Apple plans to further develop these technologies. It promises to develop features such as image generation and automatic photo cleaning. Although some of these will not be available until after the release of iOS 18.1. Customers expect Apple Intelligence. Its successful launch could significantly affect the smartphone market and attract new customers to Apple. On the other hand, stumbles in this area could cause a temporary retreat from the company?
Luxury News Editor
Malcolm Lux
Source: well.co.uk
The company: Apple
