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Reading: Asus enters premium class 2024
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Luxury News > Technology > Asus enters premium class 2024
Technology

Asus enters premium class 2024

Joanna Baran
Last updated: 19.10.2025 17:53
Joanna Baran
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asus enters premium class
photo. asus.com
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Asus, as one of the world’s leading computer manufacturers, aims to revolutionize the market in 2024 with systems focused on artificial intelligence. This innovative offering is expected to bring new opportunities for users, especially content creators and corporate customers, although it will initially be available in the premium segment. With the Zenbook Duo and integrated AI, Asus is entering the premium 2024 class, putting a whole new quality in the hands of customers.

Table of Contents
Asus enters premium class 2024Use of integrated artificial intelligenceCES 2024: a platform for showcasing innovationZenbook duo – a new level of comfortSustainability and environmental careAsus on its way to the future

Asus enters premium class 2024

Asus wants to lead a laptop revolution focused on artificial intelligence.

asus zenbook duo
photo. asus.com

The premium market is extremely competitive, and competing with players such as Apple requires Asus not only to be innovative, but also to provide excellent product quality and customer service. However, the company is full of determination to meet these challenges and win customer recognition in the premium segment. Asus is entering the premium 2024 class with very specific proposals that are sure to attract customers’ attention.

Use of integrated artificial intelligence

Artificial intelligence is set to become an integral part of PCs, and Asus’ introduction of AI systems opens the door to new opportunities for users. With AI, users will be able to enjoy more intuitive and efficient solutions that will optimize their work and entertainment experience.

CES 2024: a platform for showcasing innovation

Asus’ participation at CES 2024 in Las Vegas is most important for the presentation of new solutions based on artificial intelligence. It was there that the company unveiled its latest products, including laptops, monitors, desktops and mini-PCs that will usher users into a new era of PCs.

Zenbook duo – a new level of comfort

The ASUS Zenbook Duo (2024) represents a revolutionary approach to mobile computing with its dual-touch OLED matrix with 3K resolution and 120 Hz refresh rate. This innovative concept allows users to enjoy exceptional flexibility and performance in a variety of usage scenarios, from work to entertainment.

asus zenbook duo
fot.asus.com

With the ability to convert two screens into one large 19.8-inch monitor, the laptop offers unparalleled multitasking capabilities and convenience. In addition, the built-in ASUS ScreenXpert software makes it easy to organize work on two screens, providing a convenient and intuitive user experience. The Zenbook Duo (2024) also features the latest technology, such as an Intel Core Ultra 9 processor with machine learning, 32GB of LPDDR5x RAM, and a high-speed SSD of up to 2TB.

Sustainability and environmental care

Asus is getting into premium 2024, but it’s also not forgetting sustainability and environmental care. By implementing recycled materials, reducing its carbon footprint and engaging in green initiatives, the company shows that innovation can go hand in hand with care for the planet.

Asus on its way to the future

Asus is setting ambitious goals for 2024 with the introduction of systems focused on artificial intelligence. Their premium market share and innovative approach to the use of AI make the company ready for the future and the pursuit of excellence in the computing industry.

Luxury News Editor

Joanna Baran

Source: asus.com

Company: Asus

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