Burberry is a brand around which there has been a lot of turmoil lately.That’s why the Burberry show during London Fashion Week was so important. Failed marketing efforts, attempts to create “exclusive otherwise” products and a collapse of confidence on the part of traditional customers who value timeless elegance and quality caused a big crash in the stock market and an unexpected reshuffle of the company’s board. Burberry is, as it were, fighting for its new-old self and regaining the trust of its customers. It is also fighting for profits. And at this point it is not easy in the dynamically fluctuating luxury goods market. Are they defending themselves with the quality of their designs?
Burberry show during London fashion week – silhouettes and collection idea
At the helm of Burberry is invariably Daniel Lee. The brand’s creative director this time took us on a sophisticated, though nonchalant, journey to the British countryside. His vision for autumn/winter 2025 is a tribute to tradition and contemporary elegance. As a result, the designs are dominated by plaid coats, wool capes wrapping silhouettes, velvet suits and silk pajamas, as if made for evenings by the fireplace in an old manor house.
Fleshy fabrics, warm browns, shades of plum, sage and deep red blend harmoniously with accents of classic black and cream, while leather gloves, tall boots and cashmere scarves add a timeless touch. Richard E. Grant, Jason Isaacs and Lesley Manville on the runway? It’s not just a fashion show. This year’s Burberry collection is a spectacle in which British style becomes a story – but isn’t that what we love Burberry for?
How is the Burberry show judged and what will we remember from it?
Burberry’s show during London Fashion Week received a warm reception. Critics appreciated the consistency of Daniel Lee’s vision. They saw in the silhouettes a return to classic cuts and subtle references to British heritage. After years of failed experiments and image stumbles, the brand is returning to its roots. That’s why it offers a collection that doesn’t shout about luxury, but discreetly emphasizes it. Wool coats in earth tones, cashmere scarves, velvet suits and leather accessories in a “stealth wealth” climate show that Burberry wants to be a symbol of timeless elegance again, not a one-season trend. Will this be enough to regain lost trust and a place among the giants of luxury? We don’t know yet, but one thing is certain – Burberry counts in the game again.
Will the British brand shine at London Fashion Week 2025?
Did Burberry shine during London Fashion Week 2025? Definitely yes – though not with flashy glamour, but with elegant, subdued chic. The show caught the attention of reviewers and audiences alike, combining British tradition with a modern approach to “quiet luxury.” Daniel Lee proved that the brand can find its way in new realities. That’s why he created a collection full of wool coats, cashmere scarves and velvet suits. These designs would work just as well in the English countryside as in central London. Add to that an all-star cast on the runway, with Naomi Campbell and Richard E. Grant in the lead, and a surprising knight in full armor made Burberry the talk of the town again. Will the show go down in history? Maybe not as revolutionary, but as a stylish and polished return to its roots – by all means. And that’s what the brand’s customers have been longing for.
Luxury News Editor
Joanna Baran
Source: kendam.com
Brand name: Burberry
