Italian fashion house Prada stands at the threshold of a new era. Miuccia Prada and Patrizio Bertelli, who for decades have created the power of the luxury brand, are preparing to hand over the reins to their son, Lorenzo Bertelli. The decision is not only part of a natural succession process, but also sets a new direction for Prada’s future. One of the last family-owned companies in the luxury industry. How do the changes at Prada promise to play out?
Family roots – where Prada’s changes come from
Prada was born in 1913 in Milan. At that time, Mario Prada opened a boutique selling luxury leather accessories. Initially focused on high-quality artisanal products, the company only transformed into a global empire in the 1970s, when the founder’s granddaughter, Miuccia Prada, took the helm. Her innovative approach, bold designs and ability to interpret fashion ahead of the trends made Prada a brand that became synonymous with elegance and avant-garde.
Today Prada is not only an iconic fashion house. It is also the owner of other prestigious brands such as Miu Miu, Church’s and Luna Rossa. Despite its global reach and position in the industry, Prada remains a family-owned company. In the world of luxury, this is a true rarity.
Succession in the family – new challenges
Handing over the reins to Lorenzo Bertelli is a move that sets Prada apart from other brands. Italian fashion houses such as Giorgio Armani and EssilorLuxottica often struggle with succession conflicts. This slows down growth and introduces uncertainty. In the case of the change at Prada, there was careful planning of the process.
Lorenzo, a former racing driver, has been actively involved in the company’s structures for several years. His responsibility for marketing and sustainability indicates that Prada’s future will be based on innovation and a responsible approach to business.
What sets Prada apart?
Prada is a brand that has always balanced tradition and innovation. Its characteristic minimalism, sophistication and attention to detail set its collections apart from the competition. Prada’s designs are often ahead of trends, making it one of the leaders in the industry. In addition, its commitment to sustainability and the introduction of eco-friendly solutions in the production process reinforce its position as a socially responsible brand.
Latest collections and their reception
Prada’s recent collections have been acclaimed by critics and customers alike. Miucci Prada’s designs, created in collaboration with Raf Simons, combine timeless elegance with a futuristic approach to fashion. Characteristic motifs, such as geometric patterns and experiments with fabrics, attract attention. Miu Miu, Prada’s “little sister,” is also successful, increasingly boldly entering the luxury fashion segment.
Toward a new era – will Prada’s changes affect fashion?
The generational change on the board is not only a step toward the future. It is also a testament to the strength of family ties and values. They are the foundation of a brand’s success. Prada shows that family tradition can be a source of inspiration and strength. All indications are that under Lorenzo Bertelli’s leadership, the brand will remain true to its heritage.
Luxury News Editor
Joanna Baran
source: vogue.com
The company: Prada
