The world waits with bated breath – BMW is back for the Super Bowl on February 11, 2024 with a 60-second commercial breakthrough. The ad spot, titled “Talkin’ Like Walken,” announces an all-star cast, including Hollywood legend Christopher Walken, who will be the face and voice of the event, actress Ashley Park, known for “Emily in Paris,” and Usher, star of the Half Time Show, among others. Christopher Walken sets the tone for Super Bowl with BMW – An ad for the electric BMW i5 puts the iconic model in the spotlight.
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Christopher Walken sets the tone for Super Bowl in BMW ad
Christopher Walken and his BMW i5 electric car will light up the Super Bowl stage on February 11, 2024 in a 60-second BMW commercial spot. The actor’s charisma and style command attention, perfectly complimenting the innovation and elegance of the electric 5 Series model. Christopher Walken sets the tone for Super Bowl in BMW ad, in this unique campaign, the man represents the elegance, modernity and environmental progress of the BMW i5. The combination of acting talent and the latest technical innovations underscores the role of motoring in the pursuit of sustainability.
What BMW’s 60-second ad spot is about
In a dynamic 60-second BMW ad spot, Hollywood star Christopher Walken makes a phenomenal appearance alongside the electric style icon, the BMW i5. The commercial makes use of Christopher Walken’s distinctive voice and speaking style. The spot depicts in 60 seconds the course of an American actor’s day meeting his followers. It begins when Christopher Walken gets into an electric BMW i5, meeting a hotel employee in the process. Walken then passes Ashley Park walking her dog, who greets him in a “Talkin Like Walken” manner. Subsequent encounters make the actor slightly irritated, but the climactic USHER encounter loosens the atmosphere. The “Talkin’ Like Walken” spot promises to be a real advertising breakthrough.
Actor speaks on behalf of electric BMW i5
In BMW’s latest campaign to be unveiled at the Super Bowl, Christopher Walken speaks on behalf of the electric i5 model, highlighting the brand’s commitment to innovation and sustainability. Walken, known for his distinctive style and depth, takes on the role of ambassador for the electric future, showing how modern technology and an eco-friendly approach can go hand in hand with luxury.
According to press.bmwgroup.com – Rich Silverstein, co-president and co-founder of GS&P commented:
“Christopher Walken is an icon, as is Series 5. It’s one icon working with another, creating a synergy of two legendary characters. One waits a lifetime to create such a campaign.” – Rich Silverstein added. “The reality is that everyone has an impression of Christopher. But there is only one original.
How the collaboration with the BMW brand is commented on by Christopher Walken himself
According to press.bmwgroup.com – Christopher Walken commented on his collaboration with the BMW brand:
“I enjoyed the cooperation very much. BMW is a great company and the importance of electric cars is huge.” – Christopher Walken says. “I am looking forward to sharing the results of our cooperation with the world.”
American singer Usher also commented on the performance in the commercial spot:
“Performing at the Super Bowl is a huge honor that only happens once in a lifetime, and besides, it’s great to work with BMW.” – USHER says. “I had an excellent time shooting this commercial and hope it will be warmly received.”
Luxury News Editor
Joanna Wójcik
source: press.bmwgroup.com
Company: BMW
