In September 2025, a four-story Dior boutique opened at 309 North Rodeo Drive, designed to be much more than just a shopping destination. The “House of Dior Beverly Hills” debuts at a time when the brand is strengthening its presence in the US, and Rodeo Drive has been considered the world’s most luxurious shopping address for decades. For Dior, this is not only a strategic move (following the renovation of its flagship at 30 Montaigne in Paris), but also a return to its roots—a journey back to the “realm of dreams,” as the brand refers to Hollywood and California.
Dior boutique in Beverly Hills – a new benchmark of luxury
Christian Dior was already fascinated by Hollywood back in the 1940s and 1950s, dressing stars like Rita Hayworth and Marlene Dietrich. The brand has long had a presence in Beverly Hills, but this new boutique is something different—it’s meant to be Dior’s home in the heart of the film capital.
Later in the article, you’ll get a look inside: how the architects blended Parisian elegance with Californian ease, what the Monsieur Dior restaurant on the fourth floor has to offer, and why a private garden can transform the shopping experience. We’ll also explore how the boutique might shape the future of luxury—both in Beverly Hills and worldwide.
Architecture and dream garden of the Dior house in Beverly Hills
When you step inside the boutique at 327 Rodeo Drive, your first impression is a gentle sense of awe at the space. The four-story structure of the building is an architectural statement—not loud, but exuding absolute confidence.
A rippling façade and stairs that invite you upward
From the outside, the boutique is a sculpture of pale limestone—the undulating façade evokes the softness of draped fabric while remaining minimalist. Peter Marino, the architect behind the project, has collaborated with Dior for years and knows exactly how to create a backdrop for fashion without competing with it. Inside, the main focal point is a monumental staircase connecting the levels—white, wide, and theatrical. A glass atrium lets in the California sun, and in the details—on the balustrades, in the chair baskets—discreet maison codes appear: the rose motif, the “cannage” pattern known from Lady Dior handbags.
Three levels of the garden – a tribute to Granville
But the true heart of the boutique is the indoor garden designed by Peter Wirtz. It stretches vertically across three levels, lush and vibrant—a nod to Christian Dior’s childhood gardens in Granville. This is a classic example of biophilic design: not just decoration, but a way to slow down, extend your visit, and immerse yourself in a sensory experience. Critics from “WWD” and the “LA Times” agree that there’s a dialogue here: fashion meets architecture, and architecture gives way to nature.
It’s a stage set for luxury—except behind these scenes, there’s more waiting than just the world of Dior. But more on that in a moment.
Fashion, jewelry, and cuisine – the client experience
When you step into the boutique on Rodeo Drive, you know this won’t be an ordinary shopping trip—it’s more like spending a few hours in the world of Dior, where haute couture collections sit side by side with a menu crafted by a Michelin three-star chef. Here, fashion is just the beginning.
From haute couture to Baby Dior – the complete range
The selection spans four floors and includes virtually everything that bears the Dior logo:
- Women’s and men’s fashion from the 2025/2026 collection (ready-to-wear sets for the Hollywood red carpet)
- Haute joaillerie and jewelry – the My Dior line featuring the iconic “cannage,” Lady Dior Art handbags created in collaboration with artists
- Perfumes, accessories, Dior Maison (from bedding to candles)
- Baby Dior with seasonal arrangements (yes, babies can do couture too)
A typical visit? It starts with a welcome in a private lounge—your consultant will get to know your plans (perhaps a film gala next month?) and guide you through the relevant sections. You can book fittings for a specific day, order a personalized bag, and then… head out for lunch.
Monsieur Dior – a restaurant in the heart of the boutique
This is where Monsieur Dior comes in, opening on October 19, 2025. The kitchen, inspired by Provence and California, is the creation of Dominique Crenn (the first woman in the US to earn three Michelin stars). The media have already dubbed it “the most fashionable new restaurant in LA.” You finish your shopping with dinner, and then—who knows—maybe you come back for that bag you spotted on the shelf?
What’s next for the Dior house in Beverly Hills and luxury on Rodeo Drive
House of Dior as a model for the boutiques of the future
Beverly Hills is neither the first nor the last stop in Dior’s new strategy. The flagship boutique on Rodeo Drive fits perfectly into the global “experiential luxury” movement—Dior proves that today’s clients are looking for more than just shopping:
- Signature architecture (like at 30 Montaigne in Paris)
- On-site haute cuisine dining
- Internal gardens and relaxation areas
- A constant rotation of pop-ups and art exhibitions
The fashion house transforms sales into a complete experience – and in doing so, raises the bar for the competition.
Rodeo Drive and Dior’s global ambitions
For Beverly Hills, the boutique means new jobs (sales, gastronomy, styling) and another magnet attracting wealthy tourists from Asia and the Middle East. Hollywood benefits as well—stylists have immediate access to a full range of clothing, jewelry, and accessories for red carpet events.
On a broader scale: Dior generates about 20 percent of LVMH Group’s revenue (over EUR 50 billion annually). Every new flagship is an investment in brand positioning and a template for future locations—Tokyo, Dubai, and Shanghai are already watching closely. We may soon see more AR technology in fitting rooms, digital consultations with stylists, and seasonal pop-ups inspired by the Dioriviera collection. Beverly Hills is thus becoming a laboratory for the future of luxury.
Kate
lifestyle editor
Premium Journau
