In a world where luxury is often reduced to fleeting trends and glitter, Dom Pérignon proves once again that true greatness lies in the constant search for excellence. The iconic Champagne house announces the release of up to four exceptional vintages:Vintage 2015,Vintage Rosé 2009,P2 2004 andRosé Vintage 2005. This is accompanied by a campaign with the telling title “Creation is an Eternal Journey” – creation as an eternal journey. This is not just a marketing slogan, but a deeply rooted brand philosophy that has redefined the concept of champagne for centuries.
Four vintages – four stories
- Dom Pérignon Vintage 2015 – a classic expression of terroir from a difficult but extremely fruitful vintage. This is a champagne that tells a story of patience, vision and craftsmanship in creation.
- Dom Pérignon Rosé 2009 – full of expression, intense and sensual. A fruity powerhouse encapsulated in an elegant structure – a work of art full of contrasts.
- Dom Pérignon P2 2004 (Plénitude 2) – a champagne matured for over 15 years in the cellars of the Hautvillers Abbey. The epitome of depth, tension and spiritual energy. Each sip is a meditation on time.
- Dom Pérignon Rosé Vintage 2005 – powerful and mysterious, created from Pinot Noir and Chardonnay strains, with a soul both wild and delicate. Full of magnetism and elegance.
“Creation is an Eternal Journey” campaign – luxury as a spiritual act
Behind the campaign is not only a sophisticated Dom Pérignon team, but also a plethora of artists who embody the brand’s philosophy in various forms of expression. Lady Gaga, Lenny Kravitz, Iris van Herpen – these are the names that have co-created previous installments of Dom Pérignon’s creative narrative. Now the brand is raising the bar. For it presents creation not as a final product, but as a process without end. A spiritual act that matures like their finest cuvée.
The new campaign combines minimalism with spirituality, aesthetics with emotional depth, telling the story of a world where every detail – from the bottle to the aroma in the glass – has meaning. It’s also a tribute to patience: in an era of immediacy, Dom Pérignon celebrates the decades of maturation and silence that lead to a moment of perfection.
A masterpiece of luxury communication
“Creation is an Eternal Journey” is more than a campaign – it’s a luxury philosophy manifesto, which does not follow fashion, but anticipates it. Dom Pérignon does not speak directly about taste, price or exclusivity – it speaks of meaning, time, energy and passion for creation. Thus, it reaches the most demanding audience – those who are not just looking for luxury items, but value.
The campaign stands out:
- consistency of artistic vision and product,
- challenging message that builds an emotional connection with the brand,
- modern, yet timeless visual language,
- courage to show luxury as a spiritual experience, not just material gratification.
This is an example of an ultra-premium brand strategy that instead of shouting about uniqueness, speaks in a whisper – confident, noble and aware of its value.
Dom Pérignon: one vision for the future of luxury spirits
The release of four vintages simultaneously is an unprecedented event – demonstrating both the richness of the vineyards and the strength of cellar master Vincent Chaperon’s vision. The “Creation is an Eternal Journey” campaign is an elegant declaration that true luxury needs no compromise. Because the art of creation – like champagne – never ends.
