Chanel proves once again that elegance and functionality can go hand in hand. The latest campaign promoting the Chanel 25 handbag brings together two icons of modern pop culture – Dua Lipa and k-pop star Jennie, who become the faces of this unique take on a fashion classic. Who said luxury has to be only for special occasions? In this campaign, Chanel invites us to discover how style can be both timeless and comfortable on a daily basis. Because don’t we deserve to surround ourselves with beauty that accompanies us in every moment?
Chanel 25 handbag – who the ad with Dua Lipa and Jennie will go to
Advertising featuring Dua Lipa and Jennie is an excellent step towards a younger, more dynamic group of female customers who are looking for luxury in their everyday lives. It’s a campaign designed to appeal to women who are modern, full of energy and determined to combine elegance with functionality.
The Chanel 25, with its timeless design and a variety of sizes, fits perfectly with the needs of today’s women – those who live on the go, yet want to surround themselves with something special. Advertising with pop culture stars such as Dua Lipa, who has recently collaborated with the brand, and Jennie, a long-time Chanel ambassador, reaches out to younger generations. For them, Chanel is not only a symbol of luxury, but also of freedom and modernity.
Details of the advertising campaign Chanel 25
The Chanel 25 campaign combines the elegance and energy of a modern city. In the video that accompanies the photo shoot, Dua Lipa wanders the streets of New York. She sings one of the classics of the 90s – “She Drives Me Crazy” by Fine Young Cannibals. In this music video-inspired setting, the Chanel 25 handbag becomes not only a fashion accent, but also a symbol of everyday urban life. The cinematography by David Sims captures this atmosphere, and the video, directed by Gordon von Steiner, highlights the dynamic, vibrant nature of the campaign. It’s a combination of fashion, music and modernity that charms with both its elegance and lightness.
Secrets from behind the scenes
Behind the scenes of this campaign is more than just the fashion creative process. Dua Lipa, who is the fresh face of Chanel, took part in this project, bringing her unique personality to the streets of Manhattan.
In contrast, Jennie, who has been a brand ambassador since 2017, brings an element of seasoned elegance and iconic style to the campaign. It is the combination of these two different characters that makes the campaign so powerful – combining youthful enthusiasm with timeless class. In the background of the shoot one can also see subtle references to the idea of mobility, freedom and practicality, which is the main idea of the Chanel 25 handbag.
Luxury News Editor
Consulting Premium
The company: Chanel
