Dua Lipa, the world-famous singer, became the face of the Porsche brand in late 2023. Since then, her association with the luxury carmaker has brought a number of interesting projects, the latest of which is an ad for the electric Porsche Macan, which the singer co-created. This collaboration is an example of a new approach to marketing that breaks with traditional schemes and brings freshness and creativity to the brand’s advertising campaigns.
Dua Lipa in Porsche Macan Electric
Dua Lipa not only starred in the commercial, but also co-directed and co-wrote it. She worked on the commercial with French director Clemént Durou. The director is known for making the music video for the song “Happy” Pharrell Williams. The singer created a unique concept for the video, which combines her artistic vision with the character of Porsche. In the commercial, we see the singer taking the electric Macan to a variety of cinematic settings, highlighting not only the vehicle’s performance, but also its style and versatility. Dua Lipa in a Porsche Macan Electric speeds through city streets, over the moon and among wild animals. The interesting, dynamic, imaginative clip captures the character of the brand.
Reception of advertising: success in the eyes of the audience
A short film promoting the electric Macan has received an enthusiastic reception. Viewers praise the momentum, humor and beautiful shots. In the comments under the advertisement one can find a lot of positive feedback. Viewers emphasize the freshness and novelty of the approach to car promotion. Some comments even compare Dua Lipa to Formula One drivers, which adds humor and lightness to the commercial.
Advertising idea
Dua Lipa opted for authenticity and modernity. She wanted the video to reflect both her artistic style and the essence of the brand Porsche. The result is a film that not only promotes the car, but also tells a story, engaging the viewer on an emotional level. This approach is bold and innovative.And at the same time consistent with Porsche’s brand image as a manufacturer of luxurious and unique vehicles.
Dua LIpa’s Porsche Macan Electric brings new energy and a refreshed image to these luxury cars.
Performance and features of the Porsche Macan Electric
The new Porsche Macan electric version is a true revolution for the brand. The vehicle measures 4.78 meters in length, 1.93 meters in width and 1.62 meters in height, which translates into a spacious and comfortable interior. In the base version of the “Macan,” the car has 360 horsepower, accelerates to 100 km/h in 5.7 seconds and can travel up to 644 km on a single charge according to the WLTP standard. The top version, the “Macan Turbo,” offers 639 hp, acceleration to 100 km/h in just 3.3 seconds and a range of 593 km. The electric Macan not only offers impressive performance, but also modern design and advanced technologies to attract new customers to the brand.
The launch of the electric Porsche Macan is a key moment for the brand, and the collaboration with Dua Lipa is a guaranteed success. Dua Lipa in the Porsche Macan Electric electrifies with energy and ingenuity, and the ad has already achieved success.
Luxury News Editor
Joanna Baran
source: porsche.com
The company: Porsche
