Gigi Hadid and Miu Miu are a duo that has defined modern elegance with a touch of rebellion for years. The icon of modern modeling and a favorite of the fashion world has once again become the face of the Italian brand. The aesthetic of the campaign balances on the border between subtle girlishness and avant-garde boldness. Miu Miu, which is Prada’s younger, more experimental sister, has for years attracted young generations who appreciate nonchalance, unobvious proportions and a subversive approach to luxury. In its latest leather goods campaign for the spring/summer 2025 season, the brand once again draws inspiration from the world of art. This time transporting Gigi Hadid to a reality where photography intertwines with painting.
Gigi Hadid and Miu Miu – the perfect duo
Gigi Hadid and Miu Miu create a remarkable synergy. The model, whose beauty and charisma can transform any campaign into a work of art, fits perfectly into the Italian brand’s DNA. The campaign balances youthful nonchalance with refined elegance. Hadid, known for her ability to seamlessly transition between different styles, appears as a modern aristocrat in Miu Miu’s spring/summer 2025 campaign. She is confident and mysterious, but at the same time accessible and natural.
Miu Miu and Gigi Hadid. Photo: kendam.com
Her silhouette, framed in soft, subtle poses, is reminiscent of classic portraits of women from bygone eras. At the same time, it emphasizes the freshness and modern character of the brand. This juxtaposition of past and present perfectly captures the spirit of Miu Miu – a brand that never copies, but interprets the history of fashion and art in a completely new and intriguing way.
Details of the campaign – aesthetics, idea, photos
The spring/summer 2025 campaign is a masterful play on convention. The balance between classical photography and digital painting makes the images almost mystical. Under the watchful eye of legendary photographer Steven Meisel, Hadid was captured in an atmosphere reminiscent of painterly portraits from the 20th century. Aaristocratic pride blends with ethereal grace. Pastel backgrounds, subtle light and delicate, almost brushstroke-like textures make the photos seem to float between the worlds of art and reality. The styling by Lotta Volkova emphasizes this effect. Minimalist but sophisticated cuts, leather accessories in shades of chocolate, mustard and fuchsia, and the characteristic texture of matelassé build the image of the Miu Miu woman as a timeless figure. At the same time independent and unmistakable. It is not only a tribute to the classic aesthetic, but also its deconstruction and reinterpretation. As a result, the campaign is original and inspiring.
Miu Miu and Gigi Hadid – reception, inspiration, colors, trends
The Miu Miu SS25 campaign is not only in line with current trends, but actually creates them. In the world of fashion, where the boundaries between art and advertising are increasingly blurred, the brand takes a bold step. It gently transforms classic advertising photography into a visual masterpiece. Painting inspirations, subtle retouching imitating brushstrokes and references to portraits of Yevonde or Margaret Keane make the photos look like exhibits from a museum gallery. The color scheme of the campaign – muted, powdery backgrounds contrasting with the deep, saturated colors of the bags and styling – is a thoughtful play of light and texture. In addition, it emphasizes the luxury character of the brand.
So Miu Miu not only interprets the past, but even revitalizes it. It gives it a new, contemporary identity. It’s a campaign that not only delights, but also makes you think about how fashion can become a true art.
Luxury News Editor
Malcolm Lux
Source: Kendam
Brand name: Miu Miu
