Even in difficult times, there are investments that offer certainty and stability. And at the same time they are beautiful and reliable. We are, of course, talking about the luxury car market. The luxury car market is a sector that continues to grow and attract the attention of wealthy customers looking for exclusive and unique products. It grew in 2023, the first quarter of 2024 also shows that despite the unstable global situation, luxury goods, including cars, are one of the most stable investments – investing in speed has great prospects. Therefore, if we have a little space in the garage….
Investing in speed – what the luxury car market looks like
Mercedes-Benz, as one of the leading brands in the segment, has seen steady sales growth, proving the effectiveness of its strategy. A report by Bain & Company and Fondazione Altagamma, “Long Live Luxury,” confirms that the market for luxury goods, including luxury cars, is growing steadily, reaching €1.5 trillion in 2023, up 8-10% from the previous year.
Mercedes strategy
Mercedes-Benz’s strategy is based on focusing on the most profitable market segments, with an emphasis on high-end and mid-range luxury cars. The company plans to increase car sales of the high-end by about 60% by 2026, investing 75% of its resources in these segments. The company’s focus on top models such as the Mercedes-Maybach, G-Class and Mercedes-AMG is yielding visible results, such as a sales increase of 19% for the Maybach and 11% for the G-Class.
Mercedes-Benz is also responding to the electrification trend. Models such as the Mercedes-Maybach EQS 680 SUV are attracting the attention of customers looking for both luxury and social responsibility.
In an effort to individualize and provide a unique buying experience, Mercedes-Benz offers the MANUFAKTUR program, which allows customers to personalize their cars with the highest quality materials and manufacturing methods. In addition, limited editions, such as the Maybach by Virgil Abloh, attract collectors, highlighting the exclusivity of the brand.
Italian luxury at the highest level
The movements of investors are also being followed by Italian exclusive car manufacturers. Companies such as Ferrari, Lamborghini and Bugatti are reporting increased sales, which translates into stability in this market.
The rise in popularity of electric hypercars and the use of technology from Formula One in sports car manufacturing point to a dynamic transformation of this sector.
Garage space not always needed
For investors interested in the sector supercars It is not always possible or necessary to purchase a car. There are various investment opportunities, such as investing in auto company stocks, ETFs related to the luxury goods sector, or private equity and venture capital. Investing in speed also means participating in companies. In addition, investments in real assets, such as collectible supercars, can yield significant returns over the long term.
As a result, the growth of the luxury car market, including supercars, represents an exciting prospect for investors. Mercedes-Benz, Ferrari or Lamborghini, as leaders in this segment, continue to expand their brands, offering customers innovative and exclusive solutions.
Luxury News Editor
Joanna Baran
source: goodwood.com
Company: Mercedes, Ferrari, Lamborghini
