The year 2025 marks a special milestone for Lancôme – the brand celebrates its 90th anniversary, honoring not only its rich heritage but also a modern vision of beauty that knows no age or boundaries.
Founded in 1935 by Armand Petitjean, Lancôme was created to meet the need for a French brand that could compete with American giants. The founder wanted to introduce the world to the most precious aspects of French beauty culture. He focused on elegance, subtlety, and the emotional dimension of beauty. Petitjean used to say:
“Women come to Lancôme to become more beautiful, and leave feeling happier.”
Today, nine decades later, Lancôme remains true to this philosophy. That’s why, as it celebrates its anniversary with a new campaign, it embraces both tradition and innovation. How does it achieve this?
#MESSWITHLANCÔME – a dazzling anniversary campaign
To mark the anniversary, the brand launched the global campaign #MESSWITHLANCÔME, featuring ambassadors from different generations and cultures: Amanda Seyfried, Isabella Rossellini, Joy Sunday, and Nico Parker.
Each of them represents a different stage of life. Together, however, they prove that beauty is timeless. From Rossellini’s classic red, through Seyfried’s radiant naturalness, to the freshness and expressiveness of the younger ambassadors. That’s why this campaign shows that beauty is not about age, but about energy, confidence, and zest for life.
Makeup looks created by top artists are full of glamour, color, and boldness. Their message is clear: beauty is about fun, freedom, and the power to express yourself.
Lancôme. Icons that made history
Celebrating its anniversary, Lancôme also highlights its most iconic products that have defined the brand and become symbols of global beauty:
- Nutrix (1936) – the first cream for dry and sensitive skin, a symbol of innovation in skincare.
- L’Absolu Rouge (1940) – the legendary red that has graced the lips of women around the world.
- La Vie Est Belle (2012) – a fragrance of happiness and effortless elegance, now one of the best-selling perfumes.
- Absolue (1960) – luxury skincare inspired by the rose and biotechnology.
- Hypnôse Mascara (2004) – the iconic mascara that empowers women to boldly accentuate their gaze.
Why is Lancôme celebrating?
90 years is more than just a number – it’s a a story of feminine strength, joy, and beauty that Lancôme continues to redefine. The brand has always been close to women, with a mission to make them feel happier, more beautiful, and more confident.
Today’s anniversary campaign highlights the key values of Lancôme:
- Age positivity – beauty has no expiration date.
- Diversity and inclusivity – beauty in every culture and every generation.
- Heritage and innovation – blending tradition with modern technology in skincare and makeup.
- Authenticity and happiness – because beauty is a function of happiness, not the other way around.
A journey that endures and will continue…
Lancôme celebrates 90 years not only to look back, but above all to highlight that the journey of beauty and happiness continues. From the rose—the brand’s symbol—to global ambassadors, from the first cream to digital innovations and a refreshed website: Lancôme is building a bridge between tradition and the future.
- a birthday is a celebration not only of the brand, but above all of kobiety na całym świecie – their stories, individuality, and strength.
