When the fashion world talks about absolute luxury, the name Louis Vuitton comes up almost instinctively. Since 1854, the brand has been building on its heritage, from traveling trunks to iconic handbags. Now the fashion house is taking the next step – entering the beauty world with its first-ever makeup collection, La Beauté Louis Vuitton. It’s a move the industry has been waiting for for years, and one that could redefine the luxury cosmetics segment. Since its launch, lipstick from Louis Vuitton has become a symbol of extreme luxury.
Lipstick from Louis Vuitton. So why does the brand rely on makeup?
Entering the beauty category is no accident. In recent years, many fashion houses have developed beauty lines. In doing so, they are creating a more accessible entry point into the world of luxury for customers. However, Vuitton has taken a different path – instead of “entry level,” he proposes ultra-premium beauty, which is meant to be an extension of the haute couture experience.
As Pat McGrath, creator of the collection and one of the world’s most influential makeup artists, points out, the goal was to create products that are both works of wearable art and embody the highest quality. Lipstick from Louis Vuitton
What does Louis Vuitton’s La Beauté collection cover?
The launch includes 55 lipsticks, 10 lip balms and 8 quadruple eyeshadow palettes. However, these are not only cosmetics, but also packaging. That’s because they are designed like small works of art. Their creator is Konstantin Grcica. They are inspired by the archives of the fashion house and refined to the smallest detail. Refills, monograms, gold finishes and miniature trunks bring to mind luxury accessories. That’s why they could just as well be found at a fashion show.
The formulas of the cosmetics have been enriched with shea butter, hyaluronic acid, nurturing oils and subtle fragrance notes (jasmine, rose, mimosa). All this to make the makeup ritual a sensual experience.
How much does luxury cost in the beauty version?
Pricing is a clear signal of brand positioning:
- Lipstick from Louis Vuitton – $160,
- lip balm – $160,
- shadow palette – $250,
- refills – from $69,
- luxury accessories (such as a mini trunk) – even several thousand dollars.
These are values that place Vuitton higher than Hermès (about $80 per lipstick) or Clé de Peau Beauté ($113).
Opinions and first reviews
Experts agree that the quality of the formulas is very good, but not groundbreaking – strong coverage, creamy texture and wearing comfort are standard in the premium segment. What sets the collection apart is design and storytelling. That’s why each product is an object of desire, a collector’s item. Not just a cosmetic item.
Industry media such asBusiness of Fashion orInStyle, indicate that Louis Vuitton is consciously abandoning its democratic approach in favor of exclusivity. For some, it’s a brilliant strategic move, for others, it’s too bold a step toward beauty as a luxury extravagance. One thing is certain, the lipstick from Louis Vuitton has broken through strongly in the world of fashion, cosmetics and premium products. Owning it is a sign of prestige.
Lipstick from Louis Vuitton. Quality or status?
Discussion around La Beauté Louis Vuitton reveals an interesting trend: luxury cosmetics are becoming less about the formula itself and more about the experience and status. Lipstick from Louis Vuitton is not just makeup. It is part of a lifestyle, a collector’s item, a showcase of luxury.
Will the market buy it? It all depends on whether the brand manages to convince customers that the price is followed not only by prestige, but also by quality. However, one thing is certain – Vuitton’s entry into the beauty world will not be without an impact on the entire luxury cosmetics segment.
