Lyst Index Q3 2024 is a ranking of the hottest brands and products in the fashion world, compiled by Lyst, the world’s largest fashion shopping platform. It gathers data from 200 million users a year, making Lyst a unique source of global fashion intelligence. How is this ranking produced? User behavior is analyzed, including searches on the platform and elsewhere on the web, product browsing and sales. What’s more, statistics on social media activity and user engagement around the world for the past three months are also taken into account. This provides a comprehensive picture of current fashion trends.
Lyst Index Q3 2024 – surprising ranking results
There was a significant change in the ranking in the third quarter of 2024. Can luxury fashion Has it lost its luster? New data shows that aspiring fashion lovers are becoming more aware and open to discovering brands. They are choosing those they think are worth supporting at the moment. Miu Miu is back on top. It gains 30% more searches compared to the previous quarter. It is noteworthy that as many as four new brands made it into the list, suggesting that the market is becoming more diverse.
Biggest changes in Lyst Index Q3 2024 ranking
Of particular note in the ranking is the Alaïa brand, which rose 12 places. Surprisingly, it took the fifth position. The increase in demand for Alaïa was as high as 51%! This means that customers really appreciate the sensuality and master craftsmanship of Pieter Muliéra’s collections.
His brand approach, which combines innovation with respect for heritage, is bearing fruit. Will Alaïa manage to seize the moment?
Brands that have gained recognition
The list also included brands such as Ralph Lauren, TOTEME and Victoria Beckham. Ralph Lauren debuted at 14th place, with a 151% increase in engagement. Such a big change is certainly the result of high interest in the brand during summer sporting events. TOTEME, a Swedish brand, was ranked 16th, and Victoria Beckham was ranked 19th, and also earned a place in the ranking thanks to the fashionable trenches and dresses that attracted attention. What else might surprise us?
Interesting facts about the hottest products
Who dominated the list of hottest products? Alaïa came out on top again with her Fishnet Ballet Flats. She is followed by COACH with its Suede Brooklyn Shoulder Bag. Next is PUMA with its Speedcat OG Sneakers. It is noticeable that the tendency to look for stylish, retro pieces is reflected in the consumer preferences, especially among Generation Z.
What conclusions can be drawn from the Lyst Index Q3 2024?
The ranking shows that consumers are becoming more price-sensitive and quality-sensitive. Luxury fashion must adapt to new realities. The openness to new brands and the growing interest in premium products signal that the fashion market is in a phase of dynamic change. What will be the next steps on this exciting path? Will traditional brands be able to survive in the face of increasing competition?
The Lyst Index is not just a ranking of brands. It is also a reflection of social trends and tendencies. And a good indicator of consumer and investor sentiment.
