Since 2004, H&M has regularly created collections with renowned designers and fashion houses. H&M’s own collections are exclusive and limited-edition collaborations with some of the biggest names in the fashion world, which have been generating great excitement and desire among customers for years. Among the most elite are collaborations with Karl Lagerfeld, Versace, Balmain, Maison Margiela and Paco Rabanne are just a few examples of how the chain is making fashion history. The year 2025 will be fashionably marked by” Magda Butrym for H&M”. What does the Polish designer’s collection look like and will it live up to expectations?
Magda Butrym for H&M – women’s fashion under the sign of the rose
Magda Butrym for H&M is a collection that celebrates femininity at its most sensual, romantic and modern – all under the sign of the rose, a symbol of strength and delicacy at the same time. The collection consists of 39 models. It includes both clothing and accessories. It is extremely faithful to the aesthetics of the Polish designer. Among the designs we can find spectacular red dresses with ruffles resembling flowers in full bloom, transparent lace dresses, oversize jackets with rose jacquard. On the other hand, a burgundy leather coat with an exaggerated silhouette makes a remarkable impression.
Magda Butrym for H&M is harmonious, coherent collection. Here, every form – from soft knits to structured fabrics – tells the story of a modern woman. A person who is confident, romantic and aware of her strength. The collection is distinguished by a subtle combination of Slavic heritage and international flair. That’s why it is the quintessential Butrym style, now available on a global scale.
What makes the Polish designer’s collection stand out?
What makes the Polish designer’s collection stand out from her previous collaborations? This collection is not just about fashion. It represents a bold manifesto of femininity woven from emotions, heritage and modern craftsmanship. Inviting Magda to collaborate was a natural step. That’s because her unique aesthetic, combining Slavic romanticism with structural mastery, has attracted the attention of the fashion world for years. On the other hand, the collection is coherent and extremely refined. That’s why you’ll find intricate lace, luxurious knits, soft leathers and structured wools. Each silhouette impresses with precise tailoring and a sense of proportion. Could there be anything more contemporary than a woman dressed in strength and sensuality at the same time? The Polish designer’s collection is a story about the rose. Not just as a motif, but as the essence of a woman’s nature: delicate, but invincible.
Advertising campaign and promotion
Campaign to promote Magda Butrym for H&M is a visual ode to romance and modern femininity, captured in a sensual, emotional photo shoot. Behind the lens was renowned photographer Sam Rock. He created subtle, elegant frames that emphasize the character of the collection.
Karolina Spakowski – a Polish model symbolizing the designer’s local roots – and Bibi Breslin became the faces of the campaign. Meanwhile, Jacob K was responsible for the styling. The phenomenal effect was completed with makeup by Lucy Bridge and hairstyles created by Damien Boissinot. Magda Butrym’s campaign for H&M transports the viewer into the world of a modern Slavic fairy tale, where strength and delicacy meld into one inspiring story.
Luxury News Editor
Malcolm Lux
Source: kendam.com
Brand name: H&M
