In Max Mara’s latest Winter 2025/2026 campaign, the Italian fashion house transports us to the heart of the English moors. Elegance meets the elements. Under the artistic direction of Ian Griffiths, the brand’s creative director, a story unfolds about a woman who doesn’t run from the storm. She becomes part of it.
Inspired by the spiritual energy of Emily Brontë’s “Wuthering Heights,” the result is a visual ode to strength, independence, and timeless style.
Max Mara Winter 2025/2026. Angelina Kendall captured by Craig McDean
The face of the campaign, Angelina Kendall, captivates with her presence. Photographer Craig McDean captured her magnetism against a studio-created backdrop of moorlands—raw, monumental, almost mystical. Set designer Stefan Beckman recreated the landscape with precision and drama, making each frame seem infused with wind and light.
Kendall isn’t just posing – she lives in these frames. Her gaze and movements radiate both calm and rebellion, elegance and strength. She is the Max Mara woman – timeless, confident in her worth and beauty.
Tonne Goodman, Garren and Mark Carrasquillo – masters of detail
The legendary Tonne Goodman is responsible for the styling, focusing on the essence—form and structure. The campaign is dominated by Max Mara’s signature camel coats, enveloping the silhouette like a woolen armor. Alongside them are soft knits, wool capes, and sculptural cuts. These define contemporary luxury—subtle yet unwavering.
The look is completed with natural makeup by Mark Carrasquillo and wind-swept hair styled by Garren. Together, they create the image of a strong, authentic, and untamed woman. That’s why these photos can be seen as a manifesto of femininity.
The Power of Calm – Max Mara Winter 2025/2026 Manifesto
The Max Mara Winter 2025/2026 campaign is not a nostalgic reinterpretation of “Wuthering Heights.” Instead, it is a contemporary manifesto: elegance is not an escape from the world, but a way to face it. This season, Max Mara proves that true strength lies in simplicity and disciplined form—in coats that speak louder than words, and in a gaze that needs no embellishment.
Ian Griffiths paints a portrait of a woman who not only weathers the storm but knows how to master it. And Max Mara—true to form—once again proves its mastery of quiet, refined confidence. That’s why this campaign is so perfectly in tune with the brand’s spirit.
Elegance that doesn’t whisper
In the Max Mara Winter 2025/2026 campaign, style is not an accessory. On the contrary, it’s an attitude. Every shot is a fusion of architecture, emotion, and fashion. Each silhouette serves as a reminder that true elegance doesn’t need to shine. It simply endures.
