At least that’s what the latest fashion weeks indicate. Whether it’s the catwalks in Paris, Copenhagen or the monumental Dolce&Gabbana show in Rome, the latest lookbooks are brimming with color, fancy structures or voluminous, intricate cuts. Is the fashion world moving away from minimalism, beiges, grays and simple forms? Will there be an explosion of creative, authorial and creative fashion? And will bold and uncompromising diversity reign again on the streets? Will minimalism and quiet luxury be in retreat?
The end of the dominance of beige and gray. Minimalism in retreat?
For the past few seasons, the fashion world has been under the spell of an aesthetic of quiet luxury. Refined minimalism, which was dominated by simple forms, neutral colors and subtle touches of quality. This is fashion without shouting, discreet and elegant. However, at the same time, it is also often conservative. The latest fashion weeks in Paris, Copenhagen or the monumental Dolce & Gabbana show in Rome, however, show that minimalism is losing its dominant position. A fever of colors, bold patterns and experiments with texture are returning to the runways and lookbooks.
Pucci and the renaissance of “dopamine fashion”
A great example of this turnaround is the Pucci brand, which for several seasons has consistently focused on psychedelic prints and maximalist play with form. Characteristic patterned jumpsuits, “Marmo” or “Orchid” dresses and fancy swimsuits are no longer reserved only for vacation trips. They are increasingly appearing in urban styling, in offices or at business meetings. That is, where simple suits and neutral blazers used to reign supreme. Pucci shows that cheerful vintage and bold color can coexist with elegance and chic.
Spectacle in Rome – Dolce & Gabbana redefine glamour
On July 14, 2025, Rome became the majestic stage for the next chapter of the Alta Moda Grand Tour project by Dolce & Gabbana.
After Venice, Florence or Taormina, the fashion house presented a collection that was not only a haute couture show, but also a cultural spectacle. In the three-day event, which included the presentation of Alta Moda at the Foro Italico and Alta Sartoria at St. Angelo’s Castle, the designers paid homage to both ancient Rome and the golden age of Italian cinema – “Hollywood on the Tiber.”
Rich embellishments, theatrical silhouettes and a dialogue between history and modernity confirmed that fashion is once again betting on maximalism, storytelling and emotion. Minimalism is going away.
Dior, Jacquemus and the triumph of abundance
Other brands have taken a similar path. Dior’s latest shows rely on glitter, monumental constructions and striking embroideries. The designs are moving away from safe, minimalist forms. On the other hand, Jacquemus, known for its romantic simplicity, is increasingly surprising with colors, provocative details and experimental cuts.
He freely combines artistic expression with practicality. His designs, like the creations of Dior or Pucci, are no longer just catwalk sets. They are beginning to seep into everyday styling. They are slowly redefining the concept of elegance at work and in business.
Courage in everyday life – fashion as a language of expression, not restrictive minimalism
What not long ago seemed like an extravagance reserved exclusively for the catwalk is now entering everyday life. Colorful patterns, geometric cuts and surprising textures not only break through minimalism. They also make fashion a tool for self-expression. Increasingly bolder proposals for work. Fashion present in business and on the street. Instead of drowning in uniform colors of “quiet luxury”, more and more people are choosing to bold stylings, full of character and authorial vision. It heralds a new era in which fashion once again becomes a space of creative fun and hedonistic joy.
