Organizing an event is a serious investment of time, resources and energy. However, unlike, for example, a play, a corporate event usually takes place only one evening, with no possibility of repetition. It is worth ensuring that it remains in the memory of the participants for a long time.
Photo booths, interactive mirrors and all the attractions that have been fashionable in recent years usually share one common denominator – we like to look at each other and be the center of attention, at least for a moment. This is the sure-fire, magical ingredient for additional event animation, but there is a way to provide it to attendees while avoiding overcrowding and, on the contrary, through art branding, positioning the event’s communications in the rank of art.
Live portraits painted by artists can become a unique souvenir that creates an emotional bond with the brand. In addition to participants taking away a work of art to enhance their home or office interiors, digital versions of the portraits will appear on social media profiles, expanding the event’s organic reach.
The works are created live at the event. The artist invites participants to his stand, which requires minimal setup – a table, a comfortable chair and a chair for the model are sufficient. Each image is created in 7 to 10 minutes, depending on the technique chosen – traditional form on paper format, or digitally on a tablet.
Paper portraits can be framed right away, allowing attendees to take away a personalized keepsake enhanced with the company’s branding. In the case of digital portraits on a tablet, they can be created on a dedicated layout with the company’s logo, event name and relevant hashtags.
However, the success of an event begins long before its date. A creative communication strategy that will generate interest from the mailing of invitations can include art contests, consistent graphics and key visuals, personalized portrait packages, and photo and video coverage. This makes the event an unforgettable experience and gives the brand long-term image benefits.
#ArtBranding is a subtle tool for building a bond between a brand and its audience through art. We invite you to familiarize yourself with the full offer of the agency Art2Brand.
