In the Spring–Summer 2026 season, Givenchy forgoes excessive storytelling in favor of silence, focus, and meaning. The campaign “Friends and Muses: The Portrait Series II” starring Rooney Mara is not only a showcase of the collection designed by Sarah Burton. The shots are also a precisely composed portrait of relationships. Between the creator, the muse, and the values that define luxury today. So what does Rooney Mara mean to Givenchy?
Photographed by Collier Schorr, the campaign employs minimal means of expression. That’s why neutral, off-whites prevail, there is no set design, and the camera is kept close. It’s an aesthetic that doesn’t overshadow the clothing. It allows it to stand out—in cut, texture, and movement.
Rooney Mara – the face of intimacy and consistency
Rooney Mara has long remained one of the most distinctive yet least obvious icons of contemporary style. Her on-screen restraint and private consistency find a natural reflection here. In the Givenchy campaign, the actress appears in black, sheer lace, in perfectly tailored trousers paired with a front-tied shirt. She showcases silhouettes that balance between delicacy and structure.
This is fashion that doesn’t shout. And that’s exactly why it works. Mara doesn’t just “wear” Givenchy; she interprets it. She incorporates the clothes into her own, cohesive aesthetic language.
Fashion and responsibility: a choice that matters
However, the collaboration between Rooney Mary and Givenchy resonates far beyond just the visual level. For years, the actress has been a passionate advocate for animal rights, actively involved in pro-animal organizations and consistently supporting ethical choices—both in her private life and professional career.
Her presence in the campaign casts Givenchy in a particular light. It signals a brand that is conscious, attentive, and ready to engage in dialogue with the modern consumer. In a world where luxury is increasingly defined by transparency and responsibility, the choice of Mary is no coincidence. It is a subtle yet clear sign that aesthetics do not have to exclude ethics.
Sarah Burton and the new sensitivity of Givenchy
The Spring Summer 2026 collection is one of Sarah Burton’s most personal statements for the Parisian fashion house. The designer focuses on construction, craftsmanship, and emotion, pushing ornamentation into the background. The garments breathe—much like Schorr’s portraits—and gain meaning through their relationship with the person who wears them.
In this context, Rooney Mara appears not only as an ambassador. For the designer, she is a true muse. The embodiment of a new elegance that does not require excess.
New luxury: silence, meaning, values
The Rooney Mara campaign for Givenchy for the Spring–Summer 2026 season shows that fashion can be beautiful, intimate, and responsible all at once. No manifestos, no literalism. Through the choice of face, the tone of narration, and aesthetic restraint, the brand aligns itself with the evolving expectations of the fashion world.
Rooney Mara not only represents Givenchy – she gives it context. And today, context is one of the most valuable currencies in luxury.
