The luxury goods sector is currently going through a difficult period. Nonetheless, Luxonomy’s latest report identifies the brands that are most likely not only to survive, but also to grow dynamically in the coming decade. The ranking of the “100 luxury brands with the highest growth potential 2025-2035” is based on a rigorous analysis of each brand’s performance and strategy. Therefore, it indicates brands with the potential for long-term growth.
How does Luxonomy’s ranking come about?
The report evaluates brands in terms of innovation, geographic expansion, investment in emerging markets, ESG activities, digitalization, and talent management and collaboration. The analysis takes into account both quantitative data and strategic qualitative factors. Therefore, the selected brands combine a strong heritage with a vision for the future.
Which brands made it into the TOP 10 and why?
- Louis Vuitton (94 points) – the ranking leader. Efficiently combines legendary brand with digital expansion and innovative boutique concepts. Boldly invests in customer experience.
- Hermès (93 points) – a symbol of stability and craftsmanship. A strong heritage, the development of the leather segment and the transparency of the supply chain ensure that the brand will survive even the most difficult market turbulence. Brand also ideal for investors.
- Chanel (91 points) – highly rated for financial independence, investments in jewelry and the beauty segment. It has the ability to adapt to new trends. At the same time, it maintains its character.
Only fashion brands were on the podium. This shows that the combination of prestige, heritage and innovation in the fashion segment gives a competitive edge in crisis conditions.
Further down the list are Dior, Gucci, Cartier and Rolex, among others, and in 10th place was Ferrari (86 points). The automotive brand earned its place in the ranking thanks to its prestige, investment in new technologies and strategic entry into the electric car segment. Ferrari’s presence proves that luxury is not limited to the world of fashion.
Surprises and trend predictions
The report highlights tastes of generation Z. The young are increasingly shaping the luxury market. These consumers expect brands that engage communities, offer unique experiences and tell stories in line with ESG values. That’s why companies that invest in sustainability and social responsibility gain a competitive advantage.
Equally important is the Chinese market. This one could account for as much as 40% of global spending in the luxury sector by 2030. Combining expansion in Asia with digital innovation is becoming a key factor for survival and growth.
Stability, heritage and ESG
Hermès, Louis Vuitton and Chanel show that financial stability, a long-lasting heritage and transparent ESG measures allow brands to survive the crisis and thrive in the changing realities of the luxury market. According to expert forecasts, these brands have a real chance to maintain their position not only until 2035. Therefore, they can set standards for the entire sector.
TOP 10 luxury brands that will survive the luxury crisis
Luxonomy’s ranking shows that the TOP 10 luxury brands combine tradition with innovation, digitization with customer experience, and prestige with social responsibility. It is these qualities that will determine which brands will survive the crisis. Therefore, these brands will determine the development of the luxury market in the next decade.
