The Versace controversy, Prada takeover rumors and confusion are not causing the fashion house to slow down. It recently released a new ad campaign with La Vecanza 2025. What do the photos look like, and does it have a chance of finding its way into the hearts and closets of fashion fans? Is the turmoil at Versace affecting the perception of the brand?
Versace La Vecanza 2025 – what does the campaign look like?
The Versace La Vecanza 2025 campaign is a sensual journey through a world of light, mythology and modern elegance. Renowned photographer Zoë Ghertner was behind the lens. The photographer is known for her subtle handling of natural light. In addition, she has an uncanny ability to capture beauty in its most authentic form. Meanwhile, the mesmerizing Abby Champion has become the face of the campaign. The model embodies a contemporary sea nymph – full of grace, sensuality and irresistible charm in the style of the Versace. The scenery includes sand dunes, neoclassical interiors with marble columns and sun-drenched pools. Together they create a landscape balancing between dream and reality. Shades of pearly white, sea green and gold dominate, evoking the Mediterranean light and the depths of the ocean. In this campaign, myth meets fashion and the past meets the present – all in the spirit of subtle glamour and poetic imagination.
Idea and thought
The idea of the Versace La Vacanza 2025 campaign is a return to the sources – not only geographical, but also spiritual. It is a celebration of the beauty that is born from the harmony between man and nature, between myth and modernity. The campaign immerses itself in Mediterranean nostalgia, combining a timeless aesthetic with a new approach to luxury – one that has meaning, that tells a story and leaves a mark not only on fashion, but on the world.
Versace is redefining holiday style, turning it into a ritual – ceremonial, conscious and deeply rooted in values. Meanwhile, the collaboration with Coral Gardeners and the adoption of 9,000 coral reef fragments underscore that beauty can and should be responsible. That’s why La Vacanza is not just a collection – it’s a manifesto: about mindfulness, about connecting with nature, about luxury that lives and breathes with the planet.
Versace handbag in a new look
In the Versace campaign La Vacanza 2025 iconic Tag handbag is back in a phenomenal nautical look – like a treasure retrieved from the depths. It shines in shades of ocean green, dragon fruit and shell white, exuding freshness and luxury with echoes of underwater fantasy. It is accompanied by La Medusa bags in artistic patchworks inspired by marine ecosystems. Each looks like a hand-laid mosaic of coral reef fragments.
Accessories go even deeper: shoes wrap around the ankles like swirling seaweed or foaming waves. Jewelry, on the other hand, evokes associations with the richness of sea treasures. It is made of coral pink, artificial gold and baroque forms. The designs delight not only in form and color, but also in the story they carry. About harmony, femininity and a new dimension of luxury that is sensual, conscious and deeply rooted in mythology.
Luxury News Editor
Joanna Baran
Source: kandam.com
Brand name: Versace
