And is a real fashion event. Versace’s latest campaign according to Donatalla Versace’s vision is a real fashion celebration. The shoot featured four iconic models. The minimalism of the photos shown in the form of studio portraits of models and styling contrasts with unique creations, strong colors and design. This lookbook is a real event in the world of fashion and photography.
The fashion world loves grand gestures and symbolic farewells, but rarely do we get them in such pure, emotional form. Versace’s recent campaign, which she co-created Donatella Versace, is more than just a lookbook for the Fall Winter 2025-26 season. It is a conscious, muted, yet uniquely powerful culmination of her years of work at the head of the fashion house. For years, after all, she was the one who shaped fashion. She co-created a brand that has become the sign of a strong, sensual, confident woman who knows her worth.
Icons in the lens – back to the sources
At the center of this campaign are four women who have made fashion history forever: Claudia Schiffer, Kate Moss, Kristen McMenamy and Amber Valletta. The choice was no accident. Each of them epitomized the Versace aesthetic for decades: confident, seductive and expressive. Their presence here is like a symbol. They were the ones who helped build the brand’s global image in the 1990s, and they collaborated with Versace back in Gianni’s day. And today, in Donatella’s latest campaign, they return to close the chapter and remind us what the Versace legacy really is.
These models are not just faces from the front pages of magazines. They are part of the Versace family. Claudia Schiffer and Kate Moss have walked in Gianni Versace shows many times. Amber Valletta and Kristen McMenamy, meanwhile, appeared in the brand’s most iconic campaigns. Their return is therefore not nostalgia, but an emphasis on the enduring power of female charisma, which has always been at the heart of Versace.
Versace’s latest campaign. Minimalism full of meaning
What is surprising is the way Donatella Versace is saying goodbye to her position as creative director. Instead of spectacular settings and elaborate sets, she opted for studio portraits. Ascetic, focused on facial details, clothing construction and material textures. A limited color palette, clean backgrounds and subtle light highlight the emotions and individuality of the models. It’s a deliberate gesture: a move away from spectacle to authenticity and essence. These photos are more than fashion.
This minimalism does not take away power – on the contrary. It makes the campaign more personal, more intimate. We look not only at the collection, but at the women who wear this collection. And we see in them confidence, experience and history. In a world where fashion is often dominated by novelty for novelty’s sake, Donatella has opted for clarity and sincerity.
Fashion as manifesto
The slogan accompanying the campaign –“Be yourself. Believe in yourself. Break the rules.” – is essentially a manifesto of Donatella Versace and her outlook on fashion. Bold individuality. Loyalty to one’s own style and a constant willingness to push boundaries have been pillars of the brand for decades. The campaign reminds us of this in a direct but not pushy way.
In the collection we find iconic “V” motifs, metallic fabrics and silhouettes that refer to the fashion house’s archives, enriched with modern solutions such as 3D printing and innovative designs. It’s a harmonious blend of history and the future. Therefore, it is proof that the true identity of the brand does not pass away, but only evolves.
End of an era, beginning of a new chapter
Versace’s latest campaign is not just the lookbook of the season. It’s a testament to Donatella’s vision and bold approach to fashion. For decades she has shaped notions of luxury, sex appeal and women’s power. It is also a personal tribute to the brand’s models, collaborators and fans – a symbolic closing of a chapter.
Minimalism, feminine strength, sensuality and power – authentic and expressive portraits of models say more than any words. Photo: kendam.com
In a fashion world where the pace of change can be relentless, Donatella leaves behind more than a collection: she leaves behind a message about the importance of authenticity, friendship and fidelity to one’s values. The FW 2025-26 campaign thus becomes an elegant, expressive and bold finale to an era – and an announcement that the Versace legacy will live on, no matter who heads it.
