Women who create clothes with women in mind always have that extraordinary sense that makes clothes not only look great, but also extremely comfortable. This is exactly the case with clothing from the AIM’N brand. What is the company AIM’N And when was it created? What is its history and who chooses these clothes? Why is it worth having some of the brand’s clothes in your closet?
What is an AIM’N company? A bit of history
AIM’N is a brand that was born out of a dream – literally and figuratively. It all started in 2013 in Halmstad, Sweden, when two friends, Tekla Acs and Helen Van, felt that there was a lack of sportswear on the market that was not only functional, but also beautiful – one that motivated people to perform, rather than blending into the gray everyday life of the gym.
Inspired by their own lifestyles – full of movement, sun, surfing and yoga – they decided to make sth. unique: clothes that will be a symbol of female strength, confidence and passion. The beginnings were not easy – packing shipments by hand, managing social media and building trust with female customers step by step. But from the very beginning, AIM’N had something that attracted women from all over the world: authenticity, Scandinavian minimalism and the “aim high, dream big” philosophy. Today, the brand is present in more than 150 countries. In addition, it has its own boutiques, a huge #AIMNTRIBE community and continues to inspire thousands of women to reach for more. Not only in sports, but also in life.
The founders of the brand – from the idea to the leggings that celebrities choose
Behind the AIM’N brand are two extraordinary women – Tekla Acs and Helen Van, who in 2013 decided to fulfill a dream not only of having their own business, but most importantly of creating something that would inspire other women. They were not professional fashion designers or owners of a sewing room – instead, they were passionate, energetic and had one important experience: they lived active lives and knew what women like them were missing. Surfing, yoga, running, fitness – sports were their daily routine, while clothes, which were supposed to support him, often…. have failed.
So Tekla and Helen decided to take matters into their own hands. Instead of compromising between functionality and style, they combined the two worlds and added something else – positive energy and a message. That’s how AIM’N was born – an acronym for “aim high and dream big” – a name that is a motto, a lifestyle and an invitation to a world where femininity, strength and dreams go hand in hand. Today their leggings are worn by influencers, fitness trainers and celebrities, but it all started with two girls who really knew what they were missing – and decided to create it.
Above all, comfort – women’s bodies are made for movement
What kind of company is AIM’N? It’s brand, who knows that women’s bodies are made for movement, not compromise. AIM’N is more than clothing – it’s a manifesto of comfort, style and feminine power. In their collections you will find leggings, sports bras, tops, sweatshirts and accessories. Everything is designed with active women in mind – those on the yoga mat, treadmill, bike, but also those who just want to feel great every day. AIM’N’s clothes are soft, stretchy, opaque, sewn from materials that conform to movement and figure. They are meant not only to look good, but to work with you, not against you. The brand’s founders, Tekla and Helen, believe that every woman deserves to feel strong, beautiful and free. It is this philosophy that permeates every stitch of their designs. AIM’N is a brand that was born out of necessity – but has grown through passion and an understanding of what it really is comfort for the woman on the move.
Materials and cuts, colors and details, sporty looks perfect for everyday life
When you think of sportswear that combines functionality, comfort and stylish design, you are just thinking about AIM’N. What is this company AIM’N? It’s a Swedish brand created by women for women. Out of passion for movement and love for beauty. Their collections are not just sportswear, but a tool for confidence, motivation and well-being. Both during training and on a daily basis. AIM’N designs clothing with every woman in mind, who wants to feel comfortable, stylish and casual, whether she is running to the gym or just having a coffee in the city.
The brand offers:
- Sports leggings – made of durable, stretchy and non-transparent materials, with a high waist that supports the figure and provides full comfort of movement
- Sports bras and tops – in various levels of support, ideal for both yoga and intense HIIT workouts
- Sweatshirts, t-shirts and crop tops – soft, breathable, tactile knits that are great for both activity and as part of a casual look
- Overalls, bodysuits and bikinis – for lovers of modern one-piece styles that combine comfort with fashion
- Lounge and casual clothing – sweatpants, loose sweatshirts, tops and dresses that are perfect for relaxing or going for a walk
- Accessories – bags, hats, yoga mats and water bottles that complement the active lifestyle.
What sets AIM’N apart from other brands is their attention to detail and quality. They use soft, technical fabrics that are non-shedding, breathable and quick-drying, and can withstand heavy use. Seams are flat to avoid rubbing the skin, and cuts are thoughtfully designed to accentuate the silhouette’s assets and provide maximum comfort. The color scheme is inspired by the colors of nature – smoky pinks, beiges, blues, greens – all in the spirit of Scandinavian minimalism and feminine harmony. AIM’N is a brand that does not blindly follow trends. The company creates its own path, in which the most important things are strength, comfort and femininity On the move.
Who are AIM’N’s customers and what do they love the brand for?
AIM’N customers are women who know what they want. That’s why they are active, aware of themselves and their bodies, valuing comfort without sacrificing style. They are yoga enthusiasts, runners, fitness enthusiasts, but also women who just want to feel good in their skin. Whether they spend their day at the gym, at the office or with friends. What is it about the AIM’N company? It attracts women who identify with its message: strength, freedom, positivity and the joy of movement. It’s a brand created by women for women, with a deep understanding of the needs of the female body – its mutability, vulnerability and unique energy.
That’s why AIM’N clothes are designed to support, not restrict. They emphasize what is natural and inspire action. That’s why customers value the brand – for authenticity, quality that doesn’t disappoint, and a philosophy in which the fashion goes hand in hand with sisterhood, motivation and acceptance. So what is this AIM’N company? It’s not just clothes – it’s the sense of community and feminine power that comes with each pair of leggings or top.
