The contemporary Schiaparelli, under the direction of Daniel Roseberry, continues this philosophy, offering collections that combine boldness of form with perfectionism of craftsmanship. Schiaparelli’s bold 2025 ad campaign is a perfect reflection of this spirit. It combines extravagance, drama and sensuality. It presents the brand as an icon not only of fashion, but also of art. With this unique aesthetic that transcends the boundaries of traditional fashion, Schiaparelli remains one of the most important players on the contemporary luxury fashion scene. Therefore, the clothing and accessories are both an artistic manifesto and a model of elegance.
Schiaparelli Spring Summer 2025 advertising campaign – details
Schiaparelli’s ad campaign for the spring-summer 2025 season is an expressive artistic manifesto that confirms that fashion and art can create a cohesive, provocative and luxurious narrative. Photographer Drew Vickers captured Schiaparelli’s accessories in a way that is reminiscent of Baroque painting – full of chiaroscuro, tension and sensuality. The center of attention was the Soufflé handbag, which, like a sculpture, becomes part of a woman’s body, not just an accessory.
Schiaparelli 2025’s bold advertising campaign pushes the boundaries of classic advertising. That’s why it’s an aesthetic story about the power of female expression, the sensuality of form and the courage to be noticed.
Is nudity still in fashion? Reception of Schiaparelli’s latest campaign
In a fashion world where “quiet luxury” has dominated the aesthetics of recent seasons, Schiaparelli boldly goes in the opposite direction. The campaign for the SS25 season is not afraid of nudity. At the same time, it treats it with respect and artistry. Here, nudity is not a scandal, but a medium. A means to emphasize form, texture, light.
The woman’s body is an equal part of the composition here, which is in keeping with the DNA of the brand, which for years has been celebrating femininity through the prism of art. Such a procedure arouses emotions, provokes discussions and forces us to reflect on what fashion is today – is it still just clothing, or is it already a sophisticated language of expression?
Does the campaign capture the DNA of the Schiaparelli brand?
It definitely is. The Schiaparelli SS25 ad campaign is a tribute to the surrealist roots and bold visions of Elsa Schiaparelli. Inspired by Dalí and close to surrealism, the founder of the brands was the first to show that fashion could be a form of conceptual art. Daniel Roseberry, the fashion house’s current creative director, has faithfully continued this artistic dialogue.
That’s why he relies on monumental shapes, golden anatomical details and theatrical styling. In the campaign, everything is significant: from the pose of the models, to the play of light, to the choice of materials. Therefore, each frame is a thoughtful composition that captures the brand’s philosophy – fashion as a manifesto, not an accessory.
