Labubu has made its way into one of the most important offices in the world of luxury. Wang Ning, founder and CEO of the Chinese company Pop Mart, met in Paris with Bernard Arnault, chairman and CEO of LVMH. During the meeting, he presented him with a collectible Labubu figurine. The conversation was also attended by Delphine Arnault and Pietro Beccari, who heads Louis Vuitton. Are Louis Vuitton and Labubu planning a collaboration?
The photo quickly caught the attention of the fashion industry and collectors. It’s no surprise that questions arose about a possible collaboration between Louis Vuitton and Labubu. However, there is no official information yet that Louis Vuitton is preparing a collection with the popular little monster. The meeting itself is significant, though, as it shows how seriously the world of luxury is taking the Pop Mart phenomenon.
Labubu in Bernard Arnault’s office
The meeting took place at the LVMH headquarters in Paris. Wang Ning came to France in connection with Pop Mart’s European expansion and plans to open a large store in Paris. During the visit, he presented Bernard Arnault with a special MEGA LABUBU figurine created to celebrate the character’s tenth anniversary.
This was not the first meeting between the people behind Labubu and representatives of LVMH. Even earlier, Bernard Arnault met with Kasing Lung, the artist who created Labubu. Meanwhile, an LVMH representative in China joined the board of directors of Pop Mart. The relationship between the two companies has therefore been developing for some time.
The mere meeting between Wang Ning and Arnault does not mean that an agreement has been signed. There is also no confirmation that the talks concerned a specific Louis Vuitton and Labubu collection. However, it is worth noting the composition of the meeting. Alongside Bernard Arnault were Delphine Arnault and Pietro Beccari, the CEO of Louis Vuitton. That was enough for the topic of potential collaboration to take on a life of its own.
Why would Louis Vuitton be interested in Labubu?
At first glance, the combination of a French fashion house with a Chinese figurine seems like an exceptionally unusual mismatch. Louis Vuitton builds its reputation on history, craftsmanship, and luxury products. Labubu, on the other hand, comes from the world of art toys and collectible figurines sold, among other ways, in blind box format.
However, both brands have something very important: they know how to turn a product into an object of desire.
Labubu has created a global community of collectors around itself. The character’s success is determined not only by the figurine’s appearance, but also by limited editions, frequent releases, the element of surprise, and a strong presence on social media. When Labubu started being worn by celebrities and influencers, the figurine ceased to function solely as a toy. It became an accessory and a pop culture icon.
Pop Mart has leveraged this mechanism on a massive scale. In the first half of 2025, the The Monsters series, which includes Labubu, generated 4.81 billion yuan in revenue for the company and accounted for about 35 percent of Pop Mart’s total revenue.
Labubu has already appeared in the world of LVMH
Even more interesting is the fact that Labubu’s collaboration with the LVMH group is no longer just a theoretical scenario.
In 2025, Moynat, the luxury brand owned by LVMH, began a collaboration with Kasing Lung. The result was a collection combining the French house’s signature products with characters from The Monsters universe.
This is an important precedent. It shows that LVMH does not have to treat Labubu as a passing trend that should not be allowed into the world of luxury. The group has already tested how its brand can leverage the popularity of this IP.
That’s why the question about Louis Vuitton and Labubu didn’t come out of nowhere. For now, however, there is no evidence that Louis Vuitton is preparing its own line with Labubu.
Louis Vuitton is also observing the phenomenon of collectible figurines
There is yet another reason why such a combination seems possible.
Louis Vuitton is expanding its range of collectible products and accessories, allowing customers to enter the brand’s world at a lower price point than with a classic bag. Reuters has highlighted Louis Vuitton’s collectible charms, including the Vivienne series. Their prices start significantly lower than most of the fashion house’s bags, and the very concept responds to the growing interest in collectible accessories.
This is precisely where Labubu can be particularly interesting for luxury brands. Not because Louis Vuitton needs another mascot, but because Pop Mart has mastered the art of collecting.
The customer is not just buying an item. They are buying the opportunity to acquire the next version, a limited edition, or a product that is not yet part of their collection. This approach to creating demand fits perfectly with the modern luxury goods market.
Will there be a Louis Vuitton and Labubu collection?
As of today, the answer is: we don’t know.
There have been suggestions online that the meeting between Wang Ning and Bernard Arnault could lead to a collaboration between Louis Vuitton and Labubu. However, there is no official announcement of such a project. It is also unknown whether a specific collection was discussed during the meeting. Therefore, the meeting should not be presented as an announcement of a new Louis Vuitton line. It is much more reasonable to state that Pop Mart and LVMH are developing their relationship, and both parties have reasons to observe each other.
Possible collaboration could, in fact, take many forms. It doesn’t have to mean a full clothing collection. A much more natural first step would be accessories, charms, a limited-edition figurine, or a small series of collectible products. Moynat has already shown that such a combination can work within the LVMH group.
From a toy to a global IP
The story of Labubu is also interesting from the perspective of the luxury market. The character was created in 2015 by Hong Kong artist Kasing Lung. Labubu initially belonged to the world of The Monsters and functioned primarily as an art toy. Pop Mart began to develop this IP on a larger scale, using its model of selling collectible figurines.
The true global breakthrough came with the popularity of plush keychains. Labubu started appearing on handbags, in celebrity photos, and on social media. The character quickly moved from the niche collectors’ market to the mainstream of fashion and pop culture.
This also explains the interest from major brands. Labubu has something that traditional fashion houses can’t always build from scratch: its own community, a recognizable character, and a culture of collecting.
LVMH needs new ways to reach younger customers
The meeting must also be placed in the broader context of the luxury market. LVMH is currently facing weaker demand in some segments and more cautious consumers. The group is looking for ways to reach younger customers as well, who may not yet be ready to purchase the most expensive products. Labubu targets this group precisely.
The Pop Mart phenomenon shows that young consumers are willing to spend money on products that combine fashion, collecting, and pop culture. LVMH can treat this trend as inspiration, but it can also leverage existing IP within one of its brands.
That’s why the meeting between Bernard Arnault and Wang Ning carries significance beyond just a photo with a figurine. It demonstrates that the boundary between the world of luxury fashion and the collectible toy market is becoming increasingly blurred.
Labubu doesn’t need a Louis Vuitton logo yet
The most fascinating aspect of the whole story, however, is that Labubu has already reached a position that allows him to engage with the world’s biggest brands without any sense of inferiority.
Pop Mart is not approaching LVMH as a small toy manufacturer seeking recognition. It comes as the owner of one of the most recognizable contemporary IPs in the field of collectible pop culture. In the first half of 2025, The Monsters already accounted for over one-third of Pop Mart’s revenue, and the company was rapidly expanding its operations outside of China.
Therefore, any potential collaboration between Louis Vuitton and Labubu would be more of a meeting between two strong brands rather than a classic case of a small company entering the world of luxury.
For now, there is no basis to announce a Louis Vuitton and Labubu collection. However, there is a clear signal that LVMH is interested in the Pop Mart phenomenon, and the earlier collaboration between Moynat and Kasing Lung shows that the door has already been slightly opened.
If Louis Vuitton does indeed decide to take the next step, it will be more than just a playful marriage of French luxury with a Chinese monster. It will be yet another example of how the fashion world is trying to adopt the mechanisms that turned Labubu into a global phenomenon: collecting, limited availability, community, and drop culture.
